A rare and exciting opportunity has arisen to shape the brand and marketing direction of a leading financial institution at national level.
The Role
Lead from the front in delivering strategic marketing and communications that drive impact
About You
You are a visionary marketer with the strategic depth and leadership skills to elevate a brand on a national stage.
The Reward
The Role
Lead from the front in delivering strategic marketing and communications that drive impact
- Develop and execute country-level marketing and communication strategies aligned to the overall brand vision
- Champion client-centric marketing through insights, omnichannel campaigns and innovative brand experiences
- Collaborate across business units to ensure alignment and maximise cross-sell opportunities
- Lead integrated marketing across PR, events, digital, media, advertising and internal communications
- Oversee brand reputation management and ensure strategic positioning in the marketplace
- Manage and mentor a high-performing team of marketing professionals
- Monitor campaign effectiveness and provide clear performance insights to stakeholders
- Lead budgeting and financial forecasting to ensure effective marketing spend
- Represent the country in regional brand and marketing forums
About You
You are a visionary marketer with the strategic depth and leadership skills to elevate a brand on a national stage.
- Previous experience in brand and marketing leadership within international banking or similar regulated environments with exposure to both B2C and B2B environments I have amended wording on this line
- Proven track record of driving integrated marketing strategies and managing complex stakeholder groups <
- Experience leading teams and fostering talent in fast-paced, agile environments
- Degree in Marketing, Business or related field, a Master degree is preferred)
- Pan-African or international experience is highly advantageous
- Expertise in brand reputation, crisis communications and omnichannel campaigns
- Strong communication, stakeholder influence and strategic planning capabilities
li>Strong analytical skills and experience using client insights and data to shape marketing decisions
The Reward
- Competitive remuneration and performance-linked incentives
- Work with a dynamic, purpose-led leadership team
- Opportunity to lead and develop a talented marketing function